Tuesday, April 15, 2014

World's Toughest Job

Here is the job listing. Think you can handle it?



Whether you are just an "associate" or have the job yourself, American Greetings really hit home with this ad. The hashtag, #worldstoughestjob may sound similar to talking points you were hearing during the last presidential campaign. The importance of parents in everyone's lives is supreme. Just as politicians had realized this, advertising is doing the same. The surprise factor at the resolution of the ad may have been diminished by anyonwho may have been able to connect the saying and clues with its prevalence in pop culture. Even so, this connection only reinforces the message.

The timely release for Mothers Day will undoubtedly have more than a feextra people sending a card to their moms on May 11th. Did you think of your mom at thend of the ad like the interviewees did? I know I did - and made me double check the date for Mothers Day too (I included it here to save you the time).

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