Getting creative with the Classifieds section

Print ads can be a difficult medium to display true originality. Compared to a video or an online interactive ad, print can be less engaging because we have become so accustomed to it. Nowadays, it takes something truly unique to catch your attention, particularly in newspapers due to their muted colors. 

However, the latest ad that caught my attention was not only a print ad, but also from a classifieds section of a newspaper. A kitchen company in Colombia called HiperCentro Corona placed an ad in the classifieds section that makes the viewer do a double take. Expecting to see plain blocks of text, the viewer gets a 3D optical illusion of a kitchen formed out of the classified ads. 

(Adweek)

It's nice to see real creativity in advertising and using a medium like a newspaper in ways that haven't been done before, and it makes you realize that even simple print images still have ways to surprise us.