Recently, I have written a paper focusing upon the industry of Health Care Insurance. One part of
the project was to study a campaign and its branding strategy. After looking at several campaigns, one Blue Cross Blue Shield campaign really stuck with me. These ads could be considered simplistic and authentic in the nature which is difficult to find in a comical. One ad for the campaign features 2 children speaking of the importance of eating one’s vegetables; eventually the children
get mixed up with word “Spinach” and “Spanish.” However, it is commercials such as these that are
refreshing and innovative.
the project was to study a campaign and its branding strategy. After looking at several campaigns, one Blue Cross Blue Shield campaign really stuck with me. These ads could be considered simplistic and authentic in the nature which is difficult to find in a comical. One ad for the campaign features 2 children speaking of the importance of eating one’s vegetables; eventually the children
get mixed up with word “Spinach” and “Spanish.” However, it is commercials such as these that are
refreshing and innovative.
Overall this campaign is something which is fresh and new, and brands Blue Cross Blue Shield with a positive image. The authentic nature of the ad shows that the company cares not only for adults but children, adding a family aspect and image to the brand. The simplicity of the campaign is what draws attention with a simple scene and background music. The campaign stays consistent with children explaining different aspects of keeping healthy or funny injuries, providing each commercial with the same music and similar set up. Overall I believe that this ad campaign was well executed and creative for a health care insurance company.
The health and wellness industry is booming. Consumers are hungry for organic and healthier food, the cost of healthcare is spurring many people to consider alternative treatment options.
ReplyDeleteHealth Communication Campaign Examples