How Far Do We Go?

Everyone has seen disturbing or unpleasant television spots before. Whether it is an extended time of showing abused animals set to sad music, to anti-smoking ads showing people with holes in their necks - commercials are not always made for our entertainment. This is a new PSA put out by The U.S. Department of Transportation:

When is it okay to draw the line on such shocking and violent images? This scene is scarier, incredibly violent, and likely to have shown the death of all those in the vehicle. I won't say these ads are not effective, but at what cost? Why should such violent images like this be shown without viewer discretion warnings? Free market companies who produce PSAs on the same issue still have to take their brand name in mind. Message aside, the negative reactions from the public towards the spot its creator is what keeps messages responsible in how they operate. I would argue this spot is just as effective without the jump scare tactics or visualized death:

How do you feel about the top ad? Did it go too far to spread a message of safety? Or do you subscribe to "the end justify the means?"