This advertisement, from a safety organization created in Europe, headlines---“Without a seatbelt, a crash could be deadly. Even at 20KM\H.” The subtitle…In town, car accidents don't just to cars.
This is a very blunt way of saying you can get severely hurt or dead. The picture is the whole focal point of the advertisement, you can not read anything first, only look at the visual. This safety advertisement is doing a good job by throwing the truth right at you, along with a ironic and catchy head and sub line. At first, you are just shocked at what you’re looking at. Then, after reading, it comes together like a puzzle; hits you hard.
The main thing that affected me; what made me say, “wow,” was the fact the dent on the young man’s head did not look like a typical dent, it looks like a dent on a vehicle. I think this is a great statement and point. So many people worry about the dents on their car, the little things or the accidents. And when you watch the local news, you see the remains of cars after horrible accidents. Well, there is someone in that car. When people hear the words that alarm; car accidents, the first word you hear is car. This advertisement is informing you in a direct, somewhat scary way that it is just not the car. Very effective.
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This ad is really shocking. I like how it shows the affects of what could happened when getting into a car accident.It promotes the safety of wearing a seatbelt but it does it in a shocking way that can actually make someone scared enough to wear a seatbelt.
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