Absolut Vodka produces some of my favorite ads. They are always witty and entertaining, going after their customer's desires for a more rich and fulfilling life.
Absolut's campaign as a whole focuses on "what if everything in the world was a little bit more Absolut? It’s not necessarily about perfection, but about making the world better by seeing it with fresh eyes". Other ads by Absolut include police and protesters fighting with pillows, factories producing bubbles instead of smoke, and Times Square filled with works of art instead of advertisements.
In this particular ad, the emphasis is placed on the woman in which her husband is the one who is pregnant and she is able to enjoy a drink. It makes you think of that perfect world, and plays more on the target audience's heart rather than the mind. Right away the viewers attention is grabbed, because you can tell something is a bit off. And what woman doesn't relate to wanting their husband to bare the brunt of pregnancy, while they enjoy a nice martini?
It is because of this clever visual that the audience is forced to go in for a second look, and then relate the story back to Absolut Vodka. All in all this campaign was a win for Absolut.
The picture and background for the ad was found at http://www.absolutads.com/?p=727.
I love the Absolut ads, this one is really good!
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