Traditional television consumption is losing consumers. Americans are beginning to stream their beloved T.V. shows online instead of watching regular cable. According to Nielsen Cross-Platform Report, consumers aren’t canceling their cable, they are simple upgrading to broadband to stay connected to the internet. Nielsen wire reports that this emerging group of consumers who prefers streaming online video is small but growing. American homes that pay for both cable and broadband increased 5.5% since last year.
People watch more online video content in America, but what about the rest of the world? Report: How people Watch – The Global State of Video Consumption from Nielsen wire highlights some key trends of global video consumption. 70% of global online consumers watch online video. Furthermore, half of global online consumers view their video content in the workplace. Does this hinder efficiency in the workplace? Are employers paying people to watch movies at work?
Obviously, consumers have progressed since the days of one T.V. per household. Now there are so many screens to view our video content; smart phones, iPads, laptops, flat screens, HDTV, 3D T.V., etc. One can only ask, what effects does this have on society? Do we gain knowledge from video consumption? Is an ever increasing viewership good or bad for humankind?
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