Advertising is a tricky business. The image, colors, fonts, and text must all work together to create an instantaneously attention-grabbing and informative experience for viewers. This Best Buy print advertisement (left) demonstrates an effective union among all elements of a print ad, with heavy appeal to the target demographic.
Take a look at the ad. What catches your eye? I first noticed the bright white word, "Game." It's in a large font and stands out in the center of the ad, and draws attention to the text surrounding it: "When your game needs a little more game." As I read that text, I noticed the light blue and yellow shapes in the upper left corner, a collage of video game consoles and accessories. The artistic twist on technology brings to mind all of the possible video game experiences, from PC to handheld to epic surround sound. Viewers see items that they have and things that may be on their wishlist.
Below the text is an organized image of some of the same products, now in full color. A luxury TV with a blue screen that (not coincidentally) matches the Best Buy blue centers the products, and is flanked by white gadgets on one side, and black on the other. Under the array of products is another paragraph of copy: "Adding a flat-panel HDTV, surround sound home theater and wireless connectivity tells everyone that you're not just playing--you're playing for keeps." This copy describes some of the entertainment equipment that Best Buy offers, and appeals to gamers' sense of competition by promising that gamers will make a statement with Best Buy products. The centered text underneath drives this home: "Take your game a level up." This directly appeals to the gamer demographic by challenging video game players to improve their video game experiences with Best Buy products, implying that doing so will improve video game playing abilities. Finally, underneath is the Best Buy logo surrounded by light blue swirls for continuity of design from the image in the upper left corner.
The overall image, particularly with the deep blue background and yellow swirls, clearly advertises for Best Buy video game products. The simple, organized layout with clean text and sharp images is complimented by the artistic accent of the blue and yellow collage. The integration of video game technology imagery throughout maintains appeal to video game players, including the text prominently featuring "Game" that attracts attention.
The advertisement ultimately does a pretty good job of marketing the Best Buy image (through colors and the logo) and the products that Best Buy offers to gamers. The colors, copy, and images work well together to produce an effective ad.
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