video: http://www.youtube.com/watch?v=hyFWSys3TJU
This commercial is for Bud Light, which is one of the top selling beers in America. This commercial appeals to everything guys like, parties, dogs, and especially beer. The Bud Light slogan "Here We Go" is incorporated into the commercial through the dog who is conveniently named "Wego". Whenever someone calls him saying "Here, Wego," he fetches a beer for them!
Not only did they come up with a creative way to incorporate their slogan into the commercial, but they also incorporated a positive message: animal rescue. The man in the beginning of the commercial says that he's rescued a dog, then at the end of the commercial there is a cooler with a facebook page written on it to support animal rescue. By doing this, Bud Light is attaching their name to a positive cause, which not only makes them look good but also uses their popular name to help a better cause.
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