This advertisement featuring Pamela Anderson for People for the Ethical Treatment of Animals employs two different methods of attracting audience attention - sex & emotion.By portraying Anderson as "just another animal" and the sum of her parts, PETA plays on their audiences emotions to a point. I don't think that emotional reaction from this ad will be strong enough to excite viewers to act out and become a vegetarian. The sexual nature of the ad is much stronger and more noticeable than the emotional message.
I think that the sexual elements will be memorable, but that no one will remember really who the ad was produced by. The message is very clear and well thought out, however, other elements are much more obvious than the message.
This ad was found at http://www.getthefive.com/articles/the-boardroom/pamela-andersons-peta-ad-banned-in-canada-i-think/
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