video: http://www.youtube.com/watch?v=eTpG37OvjFs
First and foremost, I think this commercial is hilarious, which is the main reason I am doing a post about it. I think that commercials that are funny are the most memorable to the largest group of people. That's not a fact from any sort of survey, I'm only assuming. But the funny commercials must be done right, which also makes them more difficult, because the humor has to appeal to everyone.
The humor also has to make whatever statement the company is trying to make about their product. In this case, it's the "Comfort Fit" socks, so the dad is trying to make a solution to their poorly fitting socks. Luckily, Hanes has a more practical solution, which is their "Comfort Fit" socks. By using this simple humor they make the message more understandable to a larger audience. Therefore, next time someone is searching for socks the Hanes brand name will stick out in their mind.
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