This Kafa ad was also nominated as one of the top 30 Amazing and Powerful Public Interest ads of 2011.
At first glance, you automatically assume they are promoting against some type of physical abuse. However, upon closer inspection of the text, "Whore. Words hurt. You can't see them, but the scars from verbal abuse are real and can last for years. Don't suffer in silence." In this instance, both the copy and visuals come together perfectly to better convey the message of anti-bullying.
The ad goes as far as to imply that verbal abuse can be just as painful as physical, and can last a lot longer. It may also play on viewers feelings of guilt for perhaps being that bully who caused someone else emotional distress. The ad associates hurtful words with punches or blows to the face, and definitely gets its point across clearly.
It is also interesting that the woman being portrayed in this ad is very attractive, which may also play into the "whore" wording used. I think the ad is trying to get across that anyone, no matter what you look like, can be the victim of verbal abuse. And if you are a victim and need help, reach out because Kafa is there to aid you.
This ad was found at littleboxofdesign.com/?p=1960
I totally like this ad. I like that what we see initially an assume is not what it actually becomes when you look closer. Also the scar or cut on her cheekbone is the same print as the sound wave displayed next to the word "whore", which incorporates the idea that verbal abuse can make just as much of an impression as some physical abuse.
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