Brainiacs from mars is a specialized marketing agency scheming to turn homes into Billboards. The idea is that residents can apply to rent out the front of their house to Brainiacs From Mars (BFM) in return of a monthly rent of about $2000. According to CEO Romeo Mendoza, 38,000 homes worldwide have applied to turn their home into advertisements. The goal of the company is to have 1,000 homes across the U.S. turned into Billboards promoting BFM. Although zoning laws and city codes could pose a threat to Mendoza’s goal.
What does this mean for the housing market? Mendoza thinks his idea could help homeowners who are struggling to resist foreclosure and eviction, “People are hurting, and struggling to stay in their homes. If we can help some of them, that would be great”(Reuters).
It seems like BFM’s scheme is a win-win situation for both the company and the residents. The only people who opposed the idea are the neighbors. How would you feel suddenly living across the street from an enormous billboard?
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This is a really interesting concept, and rather double-edged. On one hand, struggling families get a financial boost. On the other, communities won't approve of a neighborhood eyesore. So who knows which side will eventually win--business or residents?
ReplyDeleteBut the idea of advertising on homes is unique, especially if the particular home has a large front or gets lots of traffic.