This ad posted by the Bangalore City Traffic Police, was nominated as one of the top 30 Amazing and Powerful Public Interest Ads. And you can definitely see why.
The ad is quite graphic, and gets it's point across immediately. The text says, "don't talk while she drives". But really the text isn't even needed to understand the context of the ad. When determining whether the Traffic Police are going after the targeted customer's head or heart, there is no denying the heart is what they are after. You almost get a gut-wrenching feeling when looking at the man grimacing while being sprayed by the blood. It pulls at your heart strings even more, because when the text says "she", you automatically think of his girlfriend or wife.
Because the ad is so distinct, you're gaze lingers on it and you take the time to fully grasp the message. And the message clearly states, encourage your loved ones not to talk on the phone while they are driving because you could be the cause of their death.
Perhaps this ad would be a bit too graphic for the States. I believe advertisers here would probably try to find a more roundabout way of getting this specific point across. Either way, it is moving and it has the ability to shake anyone reading it. Because lets be honest, who hasn't talked on the phone while they're driving, let alone be the person that someone else is talking to.
This ad was obtained from http://littleboxofdesign.com/?p=1960
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