I saw this ad an immediately knew what was being advertised before I even read the caption at the bottom, so to me it was automatically great. This ad for WMF gourmet knives is super clear and straight to the point. The background is plain, placing all your attention to the bring orange carrot in the middle of the picture. You are not distracted by anything else. The carrot is on a cutting board where it has been chopped, only the cutting board has been sliced through as well. The places where the blade went through the cutting board is obvious. This implies that the knife used to cut the carrot is so sharp, that it can cut through something as solid as a piece of wood. We use cutting boards to stop the marks a knife can leave on a countertop if the blade hits, and this pushes the idea that this knife is so sharp, it will go right through a cutting board.
The caption at the bottom right corner says "Sharper than you think. The WMF Grand Gourmet knife with Damasteel blade." This caption simply tells the name of the knife. The WMF logo is show as well. The words are small, leaving the picture speak for itself (which it totally does).
This ad is an A+.
The caption is what makes the ad although the visual is stunning. The ad just falls together with the copy and visuals. I like the idea of food on a cutting board, but that it's so sharp that it cuts the board also. It is great way to promote knives.
ReplyDeleteI think that is advertisement is a very creative way for WMF to give the statement about how sharp their knives really are. However, the viewer cannot take it too literal, you really don't want your cutting board to fall apart. Other than that, the visual jumps right to your attention. Everyone who cooks wants to find sharp knives. Well done.
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