It is that time of year again where our TVs, magazines, newspapers, and basically our entire lives are going to be flooded with political attack ads and, pizza attack ads? Domino's recently released this picture and this text to support the advertisement:
"Even before we ever beat them, Papa John’s stated in a court of law that their slogan, “Better ingredients. Better pizza.” was puffery, meaning it’s just opinion and not fact. Boy, were they right. In a recent national independent taste test people picked our new pepperoni pizza, sausage pizza and extra-cheese pizza as tasting better than Papa John’s by a wide margin. That’s not puffery. That’s proven. See the proof and order the taste test winning pizzas at dominos.com."
I thought that this was a very clever campaign for Domino's to pull of. The color scheme and polling images fit in perfectly with this time of the year, they are all related to politics. When viewers have had enough of seeing political candidates constantly bask one another this advertisement will offer almost a comedic relief to the situation. The thought of comparing pizza to the election of the next President of the United States is obviously crazy, but that's what makes this ad such a success.
I think it is great that they liken the ad to presidential type ad. I also like how they make it survey type deal. I learned about qualitative and quanitative research in media research methods. It is a creative take on aprroaching an ad with using these methods.
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