http://www.funny-potato.com/anti-smoking-ad.html
It is no secret that these two advertisements are anti-smoking ads. They are very clear and my opinion quite creative. Both of the ads are targeting the audience's heart more than their mind. The first ad figuratively demonstrates a person being hung. This shows that the person smoking chooses their death. The second ad is targeting both smokers and non-smokers. It is a risky ad due to the fact that 9/11 was a tragic day in America and relating smoking to a terrorist attack could cause some uproar. I believe that this ad is very powerful and that all viewers can relate to. The audience gets a feeling of hate when they see the cigarettes resembling the Twin Towers and these feelings are carried over to the message that is being told. Both advertisements do a good job targeting the heart, but the second one in particular nails it.
It is no secret that these two advertisements are anti-smoking ads. They are very clear and my opinion quite creative. Both of the ads are targeting the audience's heart more than their mind. The first ad figuratively demonstrates a person being hung. This shows that the person smoking chooses their death. The second ad is targeting both smokers and non-smokers. It is a risky ad due to the fact that 9/11 was a tragic day in America and relating smoking to a terrorist attack could cause some uproar. I believe that this ad is very powerful and that all viewers can relate to. The audience gets a feeling of hate when they see the cigarettes resembling the Twin Towers and these feelings are carried over to the message that is being told. Both advertisements do a good job targeting the heart, but the second one in particular nails it.
No comments:
Post a Comment