Monday, November 28, 2011

Apple's Store Within A Store

Best Buy now features several Apple products that create a store within the store. As seen in their latest Holiday Ad, a salesman is showing a customer how to use face time, a key feature to many of the newly launched Apple products. They participate in a light hearted conversation and then the sales associate even jokes harmlessly, "I guess Santa better watch his back!"

The ad cuts to another scene of a darkened living room with Santa Claus entering. He is about to place presents under the Christmas Tree and then he realizes that everyone received a variety of Apple products instead of typical gifts he might deliver. A light in the opposite corner of the room comes on revealing the woman from the store sitting beside the cookies and milk intended for Santa. She then proceeds to chug the entire glass of milk with a menacing look on her face. The text "Game On, Santa" then flashes across the screen, suggesting that Best Buy has everything everyone needs at Christmas as well as the people who can help you "be" your own Santa Claus.

The overall tone of this ad is obviously humor and I think it achieves this goal. While some people may view it as an "attack" against Santa, I find it to be light hearted and informative of what Best Buy has to offer with its new Apple selection.

Here is the full length commercial.

1 comment:

  1. This commercial is hilarious; I like the way they place emphasis on the way she slowly drinks the glass of milk.

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