Dermablend Go Beyond The Cover Commercial with Zombie Boy

I still don't quite understand why someone would want to tattoo themselves THIS much, however, at least Rick Genest is putting his tattoos to good use. Rick Genest, also known as Zombie Boy, not only appeared in this advertisement for Dermablend, he can also be seen in Lady Gaga's music video for Born This Way.
The ad campaign "Go Beyond The Cover" for Dermablend skin concealer is unique and effective. I first saw this advertisement while on StumbleUpon (a search engine) about a month ago and have been meaning to blog about it since. The ad certainly has a freakish effect, mainly because of Zombie Boy's signature stare, but also because the product is so fantastically successful! Watching him take off the concealer and then seeing the process of applying the concealer play in reverse was rather mind blowing.
The ad campaign for "Go Beyond The Cover" is a clever idea as well. Especially since now so many people are concerned with judging others by their appearance. The campaign attracts a wide range of people including both male and female, particularly ages 13 to 35, depending on the person's lifestyle and attitude.
I love the ad and would even consider buying the product...now I just need to get a tattoo!