'Tis the season for Christmas shopping, music, shows, and, of course, advertising.
Every year, consumers look forward to their favorites of each as signs of the season, and classic holiday commercials are no exception. A handful of television advertisements have found their way into the hearts of consumers and so are expected to air during the Christmas shopping season.
Such classic commercials are the M&M's "Christmas Faint," "Hershey's Holiday Bells - We Wish You a Merry Christmas," Campbell's winter Chicken Noodle Soup commercial, and, in the Pittsburgh area, Eat 'N Park's "Christmas Star" commercial.
The ads range in tone from humorous to relaxed, but all have the same warm mood that consumers associate with the Christmas season. Since people have grown to love the commercials, associate them with the holiday season, the ads also inspire brand loyalty from the consumers who enjoy them. People may purchase the products advertised in the classic commercials as a way of supporting their favorite classic ads and as a way of participating in the holiday season as a compliment to their favorite commercials. After watching the "Hershey's Holiday Bells" commercial, one might purchase those holiday-themed Hershey's Kisses in order to bring the 'magic' of the commercial into one's home for the holiday.
In the advertising frenzy this holiday season, companies will compete to grab consumers' attention and their hearts. They hope to inspire consumers to not only buy the product, but to associate it with the holiday season and become loyal to the brand as a holiday tradition, just like with their classic predecessors.
I love watching these commercials every year, especially the m&m's one. I always buy the Christmas m&m's because of it!
ReplyDeleteBrand loyalty is such an important concept when it comes to the Christmas holiday shopping season. Commercials that create humor, empathy, and a memorable approach for their brand will be the winners for the season.
ReplyDeleteThese commercials prove that once a great idea is achieved, a brand may use it over and over and over again. Each year, there will be minor tweeks to these commercials, but viewers have made it clear that the original concepts are pretty much perfect in their eyes.
A major mistake of some brands could be the act of trying to improve some of the most beloved commercials. Since technology is improving at such a high speed rate, companies will always be itching to make their commercials as hi-tech as one can get. Some good advice for these brands?
Don't fix what ain't broke.
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ReplyDeleteoff-white
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