Times Square in New York City is full of lights, billboards, and screens, all vying for the attention of the thousands of tourists that visit it each day. One screen in particular captured the attention and imagination of visitors in order to promote Disney Parks by using a bit of 'magic' called an Augmented Reality Billboard.
When someone stands on the special marker located opposite of the billboard, a Disney character appears on the screen and interacts with him or her in Augmented Reality. It was a success with children and adults alike, as people danced with Donald, dug for buried treasure with Captain Hook, helped Cinderella try on her glass slipper, and modeled with Cruella De Vil.
This short-lived promotion for the Disney Parks is not only memorable for the people who saw it and participated, but is an example of how to successfully promote a business using Augmented Reality Billboards.
SOURCE: Disney: Augmented Reality in Times Square
I could see how this would be such a success. Giving vistiors a chance to interact with beloved Disney charcters not only engages people in a fun and postive way, but also reminds people of what a fun vacation idea Disneyland is. It would work on me.
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