Starbucks has a new app this holiday season for there featured holiday drink cups. The new app brings the cups to life, when the consumer views them through the free downloadable app. Currently it is only available for the iPhone but a Android app is supposed to be coming out soon. There are a variety of five different scenes, from carolers to ice skaters that can be seen on different cups. This provides more incentive to buy holiday Starbucks drinks, and is a perk to existing Starbucks addicted customers. It also lets the customer interact more with the product, not only by watching it but customers are also able to send snapshots of the scenes to friends and family, as an added bonus holiday greeting. It engages the customer in a fun and creative way, while also promoting not only the brand but the featured holiday drinks for the season. The new app enhances the brand, but also adds "experience".
Monday, November 28, 2011
Starbuck's Holiday Cups Come to Life
Starbucks has a new app this holiday season for there featured holiday drink cups. The new app brings the cups to life, when the consumer views them through the free downloadable app. Currently it is only available for the iPhone but a Android app is supposed to be coming out soon. There are a variety of five different scenes, from carolers to ice skaters that can be seen on different cups. This provides more incentive to buy holiday Starbucks drinks, and is a perk to existing Starbucks addicted customers. It also lets the customer interact more with the product, not only by watching it but customers are also able to send snapshots of the scenes to friends and family, as an added bonus holiday greeting. It engages the customer in a fun and creative way, while also promoting not only the brand but the featured holiday drinks for the season. The new app enhances the brand, but also adds "experience".
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This is such a cute idea, it makes me want to buy and iphone and a starbucks.
ReplyDeleteI've actually heard mixed reviews concerning this app. My friend's boyfriend used it and he watched a squirrel run to grab a nut. And then I told another friend of mine who has an iPhone, but the app didn't work for her. I'm sure this is a glitch that Starbucks is working to fix, but the overall marketing tactic is a good, unique idea. If I had an iPhone I would most likely get the app because it's free and there isn't a lot to lose (except for some disappointment), but there's more to gain (entertainment).
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