Even though the Super Bowl is still months away, that doesn't mean that advertisers and marketers aren't thinking about their commercial time during the game. It is known that Super Bowl ads are one reason why some people watch the event while spots cost millions of dollars for just 30 seconds of air time. For this year, the price for each thirty second commercial is 3.5 million dollars, being half a million higher than last year. The problem is that smaller companies and companies that do not have a large marketing budget can not afford to advertise in this manor.
To solve this problem, AirSign Aerial Advertising is now offering advertising live at the Super Bowl for a fraction of the cost on a first come first serve basis. The company has been experienced in the the business since 1996 in advertising in the air. Stated by the founder of the company Patrick Walsh, "One of the best options for Super Bowl aerial advertising is our newest branch of advertising, Blimp or Airship advertising, the manned airship is customized with a client's brand and it can float over the open stadium for the entire game." On these ships, companies can have whatever message they would like with their logo and company name illuminated through internal lights.
I think that this is a great new method of advertising during the game- although viewers of the game can not see the ads, the attendees of the Super Bowl will be seeing the ads during the entire game. What do you think? Do you think this is an effective way of advertising besides commercials?
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I agree that this is a great way for smaller businesses to advertise during the Super Bowl. Maybe the businesses will get lucky and a camera will catch an aerial ad.
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