Back in March, the now-infamous song, "Friday," by Rebecca Black, went viral and garnered lots of attention for the 13 year old aspiring singer and her song.
Kohl's recently parodied the song in their latest ad to promote their Black Friday sales, and it certainly got my attention. Since "Friday" is so well known, for both good and bad reasons, just hearing the song has people paying attention to the ad. It's humorous seeing "Friday" being used in a real commercial, and the commercial is well-done in that it gets the point across quickly that you can get all of your holiday shopping done at Kohl's on Black Friday at good prices. However, the ad could also have a negative impact on consumers as well, since so many people voiced their dislike of Black's "Friday," those people could also dislike Kohl's for using the song, and even featuring Rebecca Black herself in the ad as a background shopper.
Either way, Kohl's using the infamous viral song for their Black Friday ad proves that using internet pop culture in advertising is effective for reaching out to multiple generations of consumers since so many are familiar with "Friday."
See the commercial here.
When I first saw this commercial I almost couldn't believe that the song Friday was actually being used. When I first heard that song, it was because someone had posted it on Facebook as "the worst song ever" and I had to agree. After seeing this parody, I was surprised because I actually enjoyed the commercial. It's catchy and for as dumb as that song it, it works for what Kohl's is trying to accomplish.
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