Penn State Hires Ketchum Agency for Crisis Communications

In its latest move for crisis control, Penn State University hired the Pennsylvania based Omnicom Group agency, Ketchum, for crisis communications. This is another response that the university has made in light of the Jerry Sandusky child sexual abuse scandal.

While the Ketchum agency is better known as a PR firm, it is also recognized for having around 50 crisis executives and has also built a reputation for its success in crisis communications.

It will be Ketchum's responsibility to advise Penn State and help the university reach out to all parties involved in the scandal and speak to them and the public truthfully about the scandal in order to build trust with the public and rebuild its image again. No matter what the public opinion is of the scandal and the university, it is Ketchum's hired duty to help Penn State recover from the scandal.

SOURCE: "Penn State Enlists Ketchum for Crisis Communications"