An advertisement for Stella Artois' three day Super Bowl party
The Super Bowl has become a huge night for advertising. According to the
New York Times article around 98 million viewers watched the Super Bowl game in 2019. However, many major companies decided to skip out on the popular night. Many say that the Super Bowl night has become overcrowded with commercials. This makes it difficult for the companies' commercials to stand out gain exposure which makes it hard for consumers to remember the commercial. Also, many brands have started to do pre Super Bowl advertising with commercials telling people to look forward to their Super Bowl commercial. Both the pre Super Bowl advertisements and Super Bowl commercials can really start to rack up big costs for companies. Just a 30 second commercial during the Super Bowl can costs companies 5 million dollars. Overall companies do not obtain as much information about their targeted audience when they use television advertisement compared to online ads. Companies have become more creative in their ideas for advertising on Super Bowl Sunday. A beer company, Stella Artois, decided to host a massive three day event called Porta de Stella for their Super Bowl advertisement. Set in Florida, Stella Artois invited musicians and celebrities along with renowned chefs to entertain guests. Last year
Skittles decided not to put out a new commercial opting instead for a musical in New York City.
I believe a lot of these companies are right on deciding to skip out on advertising during the SuperBowl. I can only remember 1 or 2 ads from the game, and the rest just never caught my attention. It is the same few companies every year that make the best ads as well, meaning that the rest of the companies are probably feeling swept under the rug.
ReplyDeleteI can't believe that it can cost $5 million for a Super Bowl ad! I understand how many companies are deciding to opt-out of an ad during the Super Bowl. Personally, I find it so hard to remember even half of the ads that are shown throughout a Super Bowl game. If it is hard to make your ad memorable, then is it even worth paying all of that money for a commercial time slot?
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