Shopping bag only displays the cost of leggings and does not add cost of membership
Savage x Fenty is a lingerie line started by singer Rihanna. According to
the New York Times company has been met with some skepticism by Truth in Advertising, a non-profit watchdog organization that gives consumers the power to protect themselves against false advertising. The non-profit's intervention comes from many complaints about the company by unsatisfied consumers. According to Truth in Advertising, the company violates the Restore Online Shoppers' Confidence Act by tricking consumers into paying for unwanted charges. The brand does not disclose all the "terms and conditions of the offer" when it enrolls consumers into their monthly subscriptions. According to Savage x Fenty, they are completely transparent brand that offers consumers all the details of memberships through their "advertisements, and through our ambassador engagement policies". Ambassadors or influencers have a long history of incorrectly providing information to consumers about a company. Truth in Advertising argues that consumers do not understand that prices seen on social media come from joining the membership not just from purchasing the item.
Woww I love Rihanna and am surprised to hear they were criticized by Truth in Advertising for their choices. Fenty should be careful to disclose all of the membership details prior to having users sign a Terms and Conditions agreement. Clearing up any confusion would protect their brand from receiving any negative criticism from the public. Being transparent and accountable for their mistakes is the best way for Fenty to move forward from this situation.
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