This PacSun advertisement was shown as a 'Sponsored Post' on Instagram. In this ad, PacSun is using an organic content approach to show some of its popular denim shorts for vacation. The caption in the ad states, “ Our vacay packing mantra: more denim shorts”. The advertisement as a whole is very simple when looking at both the image and copy used. However, this ad is definitely successful in getting its message across. PacSun is targeting this ad to people who have searched its site or a similar site before. The company wants the audience to look at the ad and decide to purchase the shorts for a vacation or visit the site to shop for other items. It is important that the post has a “Shop Now” button which allows the consumer to easily purchase the product with only a few clicks.
The simplicity and organic feel of the ad allows the audience to admire the different features that each of the shorts have. In the corner of the photo, there is an outdoor hose which likely is trying to show that the shorts should be worn outside in warm weather. Therefore, the ad’s caption explains that to pack right for vacation, you must get some new denim shorts!
I love seeing brands connect with their audience through more than just the message of the ad but also the platform used to relate that message. PacSun clearly understands how to connect with their audience!
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