Jeeps Re-creation of Groundhog Day
Jeep’s commercials commonly consist of showing the variety of pleasures you get when you purchase one of their vehicles. However, they switched it up for their most recent commercial Jeep “Groundhog Day” which aired during this year’s Superbowl, which happened to be the same week of Groundhog Day.
They based the 60 second commercial off of the movie Groundhog Day which starred Bill Murray as the main character Phil Connors. Naturally Jeep wanted to keep the reenactment consistent with the movie so, they reached out to Murray who after some time gladly accepted the role. The commercial shows Murray going through the same steps as if he were once again in the time loop. Only this time there was a catch, the new Jeep Gladiator is waiting for him. He is seen taking one adventure after another with a groundhog riding along side.
The Superbowl is a great medium when it comes to advertising, however, many ads can get forgotten because there are so many of them. This was not the case with this ad according to the USAtoday’s ad meter Jeep was ranked number one for the humorous and nostalgic take on Groundhog day.
This was probably one of my top 5 favorite commercials from this year's Super Bowl! What I liked about this ad was not only the movie reference, it was the fact that Jeep was the only brand that referenced the holiday in their commercial. If it wasn't for Jeep, then I probably would not have known that the Super Bowl fell on Groundhog's Day.
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