Pizza Hut is known for their famous pizza crusts – stuffed crust, homestyle crust, thin ‘n crispy crust, and more. However, Pizza Hut thought it was time for a change and created an all new Mozzarella Poppers crust! Can you believe it? Mozzarella poppers could line the whole edge of your Pizza Hut pizza.
This specific advertisement by Pizza Hut is a short video advertisement (shown below). Pizza Hut used a simplistic style when creating this advertisement as most of the video is focused solely on the copy of what the ad is saying. The advertisement’s main message in the video is, “what the crust?”. This was used as a humorous tactic to hopefully get the audience to laugh and be lightened by the idea of a mozzarella popper crust. The end of the video shows that the crust is only offered for a “limited time only”. Thus, Pizza Hut is encouraging the audience to try out the new crust today! The company does not want you to wait to try this new delicious crust.
This campaign is definitely catching the audience’s attention, because it is a very short video and does not require a long attention span to view the entire message. Also, the video is very simplistic and easy to understand but shows a deliciously blurred pizza in the background. It even shows people enjoying pieces of the pizza out of a box with the cheese melting out of the sides!
So, what do you say? Would you try out this mozzarella poppers crust??
I have never been a fan of Pizza Hut Pizza and usually tune out their advertisements. However, after watching this advertisement I agree with you I thought they did a really great job with keeping the message short and simple. In addition, I believe they did well with focusing on attention to details like the steam from the mozzarella popper and the stringy cheese on the pizza being pulled away from the pie. Making an advertisement that is short in time, gets the audiences attention and gets the message across is a difficult task however, I believe Pizza Hut achieved it.
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