Moe's Once and a Lifetime Opportunity

For some February 8^thwas just another typical Monday, but for Moe’s Southwest Grill it was a day filled with opportunity and chance. A chance for them to win the hearts of Chipotle’s regulars.

The Chipotle doors were temporarily closed Monday February 8^th, 2016 to discuss 

food safety issues following the E. Coli outbreak. It was at this time that Moe’s Southwest Grill and many other fast Mexican restaurants saw the opportunity to reengage their old customers and gain the trust of new ones. Moe’s in particular went so far as to take a full-page ad out in USA today with the statement “We’re open, especially on February 8^th.” If that was not enough, they also posted it on their twitter with the same caption but added an additional offer.

            Moe’s used marketing, specifically advertising, to open their doors to Chipotle’s regulars during their temporary shutdown. Although there is no data proving if the advertisement was effective, Moe’s did gain some attention from this marketing tactic.