The general public can agree that commercials are the worst interrupters of a good show or movie. That all changes on one day of the year when people set aside their phones and turn the volume up on their televisions for the commercials. This year it was on February 2nd during Super Bowl LIV.
The most shocking detail about Super Bowl commercials are how much companies must pay. As a result of the 98.2 million viewers, according to USA Today’s Gary Levin, a 30-second commercial spot for this year’s broadcast cost up to $5.6 million, according to Sheila Dang of Reuters.
Some companies who are no strangers to airing Super Bowl commercials are Doritos, Budweiser, Coca-Cola, and Kia. It is always interesting to see the wide array of company approaches to the expensive spots. Some instill humor, empathy, use the spotlight to send out a message, and more.
What was your favorite commercial?
https://bleacherreport.com/articles/2873440-super-bowl-commercials-2020-latest-info-on-ad-costs-leaks-and-movie-trailers
https://www.foxbusiness.com/sports/what-would-you-give-up-for-a-super-bowl-2020-ticket
Even though its been a few weeks, I think my favorite commercial out of the Superbowl would be Budweiser's typical American.
ReplyDeleteThe ad consists of a narration describing the typical American with an orchestral and emotional score in the background, a compilation of videos of Americans helping each other out plays, showing acts of kindness and celebrating with what the narrator calls a typical American beer. It's a simple ad, but with a strong emotional appeal, calling on its viewer to become a typical American.