Advertising is changing daily, with new strategies being implemented frequently to keep up with changing consumer behavior. As our world becomes increasingly more reliant on digital devices, the opportunity to target consumers is becoming more accessible for advertisers.
“Digital advertising spending is expected to grow to $517 billion by the end of 2023, so you can almost count on it being greater than offline spending,” according to Lexie Lu.
The way we interact with our mobile devices changes daily, and advertisers are quick to predict strategies on how to capitalize off this engagement.
- SEO-focused Voice Search:
Recent tends show the popularity of such devices are creating a larger market than was even possible just a decade ago. Our reliance on voice search is growing daily, with Quoracreative stating that, “by 2024, the global voice-based smart speaker market could be worth $30 billion.” It is clear that the market for voice search-enabled devices is only increasing, allowing for major companies to capitalize off the popular voice-activated features.
Advertisers are developing ways to maximize their search presence by rephrasing their keywords and headlines. Rather than the typical, manual search being “weather,” new strategies include using questions phrases like “what is the weather like today?,” in order to be more voice search-friendly. “We will see an increase in visual search strategies as improved user experience has driven an increase in visual search adoption,” according to Kerry Curran of Catalyst. Marketers are aware of the immense impact voice search will have on SEO and are preparing for a world where the majority of searches are by voice.
- Increased Ad Personalization:
We’ve already become used to the increasing amount of personalized ads we see on social media. Marketers on Facebook and Instagram use web tracking techniques to tailer ads specific to the user. “They don’t know who you are or your address. They can, however, tell which websites you’ve visited and what items you viewed,” Said blogger Laura Lee in 2018. If you’ve recently searched on Google for diapers, expect to see a sponsored Pampers post on your newsfeed. Instagram is extremely efficient in showing promoted posts, based on things you may like or people you may follow.
- Micro-influencers:
The use of Instagram and social media influencers has been extremely apparent in recent years. Celebrity or model accounts with thousands or millions of followers frequently make large amounts of money, even for just one post. Kylie Jenner is ranked as the highest-paid Instagram influencer, gaining around $1.2 million for a single post. Luckily, 2020 will see much more influence coming from he average person, and not from billionaires. According to Rich Honiball of the Navy Exchange Service Command, the age of micro-influencers is coming soon. “the authentic person who happens to have a connection to your brand and also happens to have a social media reach. Finding this group and engaging with them is the evolution of word-of-mouth.”
Recent tends show the popularity of such devices are creating a larger market than was even possible just a decade ago. Our reliance on voice search is growing daily, with Quoracreative stating that, “by 2024, the global voice-based smart speaker market could be worth $30 billion.” It is clear that the market for voice search-enabled devices is only increasing, allowing for major companies to capitalize off the popular voice-activated features.
Advertisers are developing ways to maximize their search presence by rephrasing their keywords and headlines. Rather than the typical, manual search being “weather,” new strategies include using questions phrases like “what is the weather like today?,” in order to be more voice search-friendly. “We will see an increase in visual search strategies as improved user experience has driven an increase in visual search adoption,” according to Kerry Curran of Catalyst. Marketers are aware of the immense impact voice search will have on SEO and are preparing for a world where the majority of searches are by voice.
We’ve already become used to the increasing amount of personalized ads we see on social media. Marketers on Facebook and Instagram use web tracking techniques to tailer ads specific to the user. “They don’t know who you are or your address. They can, however, tell which websites you’ve visited and what items you viewed,” Said blogger Laura Lee in 2018. If you’ve recently searched on Google for diapers, expect to see a sponsored Pampers post on your newsfeed. Instagram is extremely efficient in showing promoted posts, based on things you may like or people you may follow.
The use of Instagram and social media influencers has been extremely apparent in recent years. Celebrity or model accounts with thousands or millions of followers frequently make large amounts of money, even for just one post. Kylie Jenner is ranked as the highest-paid Instagram influencer, gaining around $1.2 million for a single post. Luckily, 2020 will see much more influence coming from he average person, and not from billionaires. According to Rich Honiball of the Navy Exchange Service Command, the age of micro-influencers is coming soon. “the authentic person who happens to have a connection to your brand and also happens to have a social media reach. Finding this group and engaging with them is the evolution of word-of-mouth.”
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I can't believe how much money social influencers can make just by posting content on their social platforms! However, I personally can agree with the fact that these influencers are a very valuable asset to any company. Many consumers will base their purchase decisions on the opinions of social influencers on specific products. I personally love to hear someone else's opinion on a product before I buy it!
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