Simply put, when going on Google to look for a new pair of running shoes and typing in the
query, “new pair of running shoes” the links that appear at the top of the
search are the ones that have designated the keyword “running shoe” for that
site. You want your website to serve the most relevant keywords so your site appears at the top of the results page and people will purchase your products.
When searching on Google, it is easy to be concise and
ditch the unnecessary details because the more rambling in the search query,
means less relevant results. It’s like searching “Can you please tell me when
Easter is this year?” versus “Easter 2020”. Both will give you the same result,
but the second search will save you time and energy.
Alexa and Google Home are changing the game. The
keywords are beginning to become less clear as searches are more conversational
than concise. To continue off the example above, when asking Google Home to
help find a new pair of running shoes, one may ask their Google Home, “Hey Google, can you please
help me find a new pair of shoes for running?”. The keywords are still in the
search that determines the results but are more hidden. This requires the SEO
specialists of the websites that sell running shoes to become more creative when creating keywords.
Instead of only listing “running shoes”, new keyword
phrases such as “shoes for running”, “jogging shoe”, or “outdoor running shoes”
will have to be listed as well as it is easier to be less aware of the additional words in the search when
speaking rather than typing. (I know this is especially true for people who
love to talk – like me!)
Voice search is only one example on how important it
is to stay up to date with developing technology in the digital marketing world
as it requires generous amounts of adaptation to receive the same result.
👏😫🙌
ReplyDelete