Apple celebrates International Women's Month

In its latest ad campaign, "Behind the Mac", Apple highlights the impact its laptop brand has had across industries around the globe. To coincide with International Women's Month, Apple has released a simple advertisement highlighting some of the most important women in the world that use MacBooks.

The ad is simply a slideshow of different women, from Malala Yousafzai to Lady Gaga to the MeToo movement founder Tarana Burke, all using MacBooks for different purposes. Beyonce sings the girl empowering song "Flawless" in the background of the simple, yet very effective advertisement. Apple has the unique ability to use its very powerful brand in simple ways to communicate a message - that all the world's most powerful, influential women use MacBooks and you should too.

https://www.cultofmac.com/689441/behind-the-mac-ad-apple-international-womens-day/