Thursday, March 5, 2020

Apple takes notice of its products in anime

When brands become popular enough, their branding gets imitated in media so obviously that its clear what's being referenced. Apple is one such brand that's so popular it "appears" all over the media. Apple Japan took notice of how popular imitations of its laptops are in anime and made an advertisement out of it.



The advertisement is a part of Apple's new Behind the Mac ad campaign that showcases how popular the MacBook has become and its impact on culture. Clearly, the company's branding has firmly established itself in Japan judging by the amount of likenesses in anime.

https://www.adweek.com/creativity/apple-japan-gathered-footage-of-macbooks-across-anime-and-turned-it-into-an-ad/

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