Aviation Gin The Oldest 21 Year Old

Aviation Gin, owned by actor Ryan Reynolds, recently ran a commercial campaign featuring Arlene Manko. Arlene is 21 year old who was born on a leap year on February 29th, 1936. So technically, even though she is well into her later years now, she just turned 21 in February 2020. Aviation Gin then approached her as she had waited to have her first legal drink until she turned 21 this past month. This offered a unique selling point for aviation, as they can be the drink that they give to "the world's oldest 21 year old".

Even though Arlene most likely isn't the actual oldest 21 year old in history, they can use this claim to advertise their gin as being of high enough quality to be Arlene's first drink. Also, you clearly have the star power that is Ryan Reynolds being the spokesperson for Aviation. The commercial is a brilliant mix of perfect timing, a unique selling point, and a very famous actor being the main driving force of a company. Being a brand of alcohol, they also are promoting responsible drinking by marketing their alcohol to 21 year olds specifically.

This is a relatable ad, as everyone experiences their 21st birthday. However, not many people are born on a leap year so this is a cute and kind of funny way to advertise their liquor to a wide audience of people. Not only does it apply to a young audience, it also speaks to an older audience who may ponder what it would be like to wait until you are extremely old to have your first alcoholic drink.