Domino’s “Pie Pass” campaign was an idea that the company created to allow customers to bypass the line when picking up their pizzas from the restaurant. The mobile application allows Domino customers to “check-in” when they arrive at the restaurant. This allow Domino’s employees to prepare the carryout order and give the customer a speedy pick-up process. As shown in the video, it also created a more personalized experience as the Domino’s employees should know your name upon entering the restaurant.
This video features Norm Peterson from Cheers (as played by George Wendt) and used him as an example of how someone can feel “famous” just by using the Pie Pass app before entering a Domino’s restaurant. I think that this advertisement is very fun and engaging and definitely caught the attention of anyone who came across this advertisement.
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