On March 8, 2020, Apple came out with an advertisement for International Women’s Day. This ad came in the form of a short video showing scenes of influential and successful women at their computers. The song used in the background of the video is “Flawless” by Beyoncé. Apple used all black and white photos of the women to create a more dramatic effect.
In the video, the voiceover says, “we say to girls, ‘You can have ambition, but not too much. You can aim to be successful, but not too successful otherwise you will threaten the man.” The purpose of Apple creating this advertisement was to empower women and remind them that they can accomplish anything and everything if they have a goal. The video shows women of different backgrounds using their Mac laptops in a variety of different settings which shows that women are capable of doing a anything. It shows women from a young girl to a public speaker to a soldier all using the same laptop. Apple definitely wanted to appeal to the target audience of women who want to feel empowered and I feel that they were very successful in doing so.
In the video, the voiceover says, “we say to girls, ‘You can have ambition, but not too much. You can aim to be successful, but not too successful otherwise you will threaten the man.” The purpose of Apple creating this advertisement was to empower women and remind them that they can accomplish anything and everything if they have a goal. The video shows women of different backgrounds using their Mac laptops in a variety of different settings which shows that women are capable of doing a anything. It shows women from a young girl to a public speaker to a soldier all using the same laptop. Apple definitely wanted to appeal to the target audience of women who want to feel empowered and I feel that they were very successful in doing so.
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