One of the most well-known athletes across the globe, and arguably the greatest basketball player to ever step foot on the court, LeBron James, teams up with the world’s largest telecom company, AT&T. Add it to the long list of endorsements Lebron has piled up over his 17 years of domination in the NBA.
What makes this celebratory endorsement so interesting? LeBron and AT&T agreed to a multi-year marketing and brand collaboration, which will benefit both parties greatly. As partners, Lebron appears in the national advertising campaign “Famous Mouths” for AT&T TV, banking on his 150 million social media fans to attract subscribers.
In return, AT&T will be developing a learning institute at the LeBron James Family Foundation I Promise Village, which serves transitional housing for students and families. This is a part of the AT&T Aspire initiative, which will provide training focused on technical and life skills for children and families provided by AT&T employees themselves.
“His commitment to his foundation, empowering others, and storytelling combined with AT&T’s mission to inspire human progress through the power of communication and entertainment will create endless creative opportunities”
Fiona Carter, Chief Brand Officer at AT&T
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