Packaging Trends for 2020

When people think of advertising they mostly think of commercials, posters, or social media ads, but a lot of people don’t think of one of the most critical parts of brands: packaging. I can’t count how many times I picked a brand because I love their packaging or seen people on social media talking about how cute a brands packaging is. Changing packaging is important for brands to stay relevant in changing trends. Here are some packaging trends for 2020:

1.    Packaging that tells a story

Expect to see brands use their packaging to tell the story of their brands and communicate key messaging to make a connection with their customers. This example for Causebox shows customized packaging that tells the brands story and connects to what’s inside the box. 

2.    Metamorphoses

Artists are pushing the boundaries on brands packaging designs. Metamorphoses will be a popular design that shows one design element going through a transformation into another. This company created packaging that matched their name to their product.

3.    Ecologically aware packaging

With consumers becoming more environmentally conscious, brands are creating eco-friendly packaging by reducing the amount of packaging needed and becoming recyclable. A perfume company took this trend to the extreme by reusing ocean plastic to create perfume bottles that look like sea glass. 

4.    Neatly structured layouts

Structure design is becoming more popular because it adds a sense of balance and order to packaging. Since it’s so minimal, it is important to have unique typography combinations and balance in spacing and lines. This beauty brand uses feminine colors and fonts to show beauty in minimal packaging. 

5.    New constructive forms for traditional products

Brands are going to forgo the traditional constructive forms for unique packaging that is more interactive and can really show the brands story. This food brand uses package that looks like paint palette to hold their different jams. 

With so many different brands on the market, you will surely see some of these trends being implemented in the newest, hottest products. If you are interested in seeing the rest of the packaging trends, click here!