Kevin's Famous Chili

Bush's Beans' latest ad depicts The Office's actor Brian Baumgartner cooking up some good old chili. Except, it's not just any ordinary chili; it's Kevin Malone's famous chili, passed on for many generations. Any fan of The Office understands the humor behind this commercial the second it appears on screen.


With the well known Bush's Beans dog having unfortunately passed away in 2018, Bush's Beans has been on the hunt to find its new brand representative. When choosing celebrities to represent brands, it is common to pick celebrities that are currently in the public scene since there is an evident and current following for that celebrity. However, Bush's Beans made a bold decision and looked towards the past for a character that incorporates values and interests similar to their own.

This strategy could not have been more successful as Baumgartner has embraced his fame for his beloved character, Kevin. Kevin clearly loves his chili, a recipe that most make with beans, and, as the episode states, has been passed down in his family. Bush's Beans stands behind that same value, family being at the core of their brand. So, not only has Bush's Beans done a great job in finding their new spokesman for the bean brand, but they have also gained an advantage among the millions who consider themselves fans of The Office.

https://www.adweek.com/creativity/the-offices-brian-baumgartner-is-back-to-cooking-chili-this-time-with-bushs-beans/