New Era Advertising on Social Media

As the number of active users continues to grow on social networking sites like Instagram and Pinterest, advertisers are increasingly persuaded to channel their advertising efforts into reaching their consumers online. Because of this, many companies have taken initiative to insert the ability to shop from their stores without ever requiring users to disrupt their normal social media browsing habits.

After Instagram's seller-friendly changes to its platform, popular influencers and brands can be seen sharing lifestyle-inspired and aesthetically pleasant photo posts which are now injected with interactive tools that allow their followers to directly purchase products on display without ever leaving their app. This way, a brand can extend its campaign's reach across a large online audience of a wide range of ages and demographics that is also constantly becoming more and more involved with technology.

In this innovative approach to new media advertising, brands rely on customer convenience rather than their own branded online shopping sites via new shoppable social media experiences curated by platforms like Instagram. This gives advertisers participating in visually driven industries like clothing, makeup, and accessories a new way to showcase their products and build and maintain relationships with consumers across fast-growing online channels. Shoppable social media posts also allow brands to successfully cut down on the steps required for customers to take to buy a product as well as stimulate a greater amount of interactions with their products and campaigns. This community-driven advertising technique is just one of many online marketing trends that can be expected to rise in popularity as online marketing pushes forward in becoming increasingly accessible and intertwined with our typical, every day Internet experiences.