Ikea: Buy with Your Time

Ikea’s “Buy with Your Time” campaign was conceived as a way to reward people for traveling to Ikea stores that may be a far distance from their home.  Many of Ikea’s stores are located on the outskirts of major cities, thus, making it a long trip for many consumers to actually visit one of the company’s stores. Therefore, Ikea came up with the idea to reward customers with money toward their Ikea purchase based on how long of a trip it takes them to get to an Ikea store.  This new initiative only took place in Dubai.  

The company was able to track consumers’ travel habits through Google Maps Timeline, which is a feature that tracks and records all the routes someone takes everyday. I think that thid advertising campaign is very interactive and makes the customers even more likely to visit an Ikea store.  Many customers value Ikea’s low prices and are willing to travel to the store, but I believe that through this campaign, Ikea was able to capture a whole new customer base and bring them into the store.