Since the beginning of 2020, the advertising industry has been affected by the travel
restrictions and public fear created by the Corona Virus. While the industry often faces
challenges, this outbreak has had a great impact on businesses. The outbreak would affect
four parts of the advertising industry.
restrictions and public fear created by the Corona Virus. While the industry often faces
challenges, this outbreak has had a great impact on businesses. The outbreak would affect
four parts of the advertising industry.
In the first category, ad spending, advertisers are hopeful that due to the virus, television
ads will beincrease due to the amount of people staying at home. Publicis Groupe’s Zenith
says that since the
beginning of the outbreak, television ad spending has increased 4.3%. Though it is too
early to tell,it is predicted that ad spending will increase even more with the 2020 election
and Corona Virus coverage.
ads will beincrease due to the amount of people staying at home. Publicis Groupe’s Zenith
says that since the
beginning of the outbreak, television ad spending has increased 4.3%. Though it is too
early to tell,it is predicted that ad spending will increase even more with the 2020 election
and Corona Virus coverage.
Experiential marketing has also been on the rise. Both the Facebook’s F8 developer conference
and Mobile World Congress have been cancelled. Companies are nervous about losing the
investments that they have made into large conferences. This happened in my hometown,
Columbus, OH where the Arnold was cancelled. The general public was denied entry to
the events and many small fitness businesses pulled out as the public would not be there.
and Mobile World Congress have been cancelled. Companies are nervous about losing the
investments that they have made into large conferences. This happened in my hometown,
Columbus, OH where the Arnold was cancelled. The general public was denied entry to
the events and many small fitness businesses pulled out as the public would not be there.
Agencies have also changed because of the Corona Virus. Travel time has been cut and in
-person conference have been replaced with online video chats. Countries with travel bans
have made it difficult to do business, but agencies use representaters from the country to
conduct meetings. This is not the first outbreak agencies have been faced with, and they
are taking precautions to protect their employees.
-person conference have been replaced with online video chats. Countries with travel bans
have made it difficult to do business, but agencies use representaters from the country to
conduct meetings. This is not the first outbreak agencies have been faced with, and they
are taking precautions to protect their employees.
Lastly, production companies have been affected by the outbreak. They have chosen to
follow the wait-and-see method. Insurance does not cover situations such as a natural disaster
or a virus. They make sure they communicate effectively with their agencies if there are to be
changes in production.
follow the wait-and-see method. Insurance does not cover situations such as a natural disaster
or a virus. They make sure they communicate effectively with their agencies if there are to be
changes in production.
Very interesting to see how even the advertising business is effected by the corona virus. I think it's really smart for them to take advantage of television ads at this point of time.
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