Big Lebowski Super Bowl Commercial

Before the 2019 Super Bowl, Jeff Bridges tweeted out a very cryptic message related to the cult classic movie The Big Lebowski. A hint of The Dude returning drove fans crazy and garnered a lot of buzz for the Super Bowl, just to see if there was a trailer for a new Big Lebowski sequel or spinoff movie. However, when the time came for the big commercial to air, many fans were disappointed to find out it was merely an advertisement for Stella Artois, a high end beer.

This was a huge letdown to the many fans of the titular character of the Coen Brothers film. However it gained a lot of attention for the Stella Artois brand. Having a large audience of people believing that The Big Lebowski was getting a sequel brought a lot of viewers in not only for Stella Artois, but potentially for the Super Bowl as well. Stella Artois used a very smart tactic by using a fairly recognizable property to piggyback their brand and advertise to a specific audience.