"FCK we're sorry" -KFC

        One of the most surprising things that I discovered today is that no one has written a blog post about KFC's FCK advertising strategy. Probably one of the funniest ad campaigns in the 21st century.
        In 2018 The UK experienced a chicken shortage. Jenny Packwood, head of KFC's brand engagement in Ireland and England, told PRweek "there were over 1,000 pieces of coverage globally across print, online and broadcast and 80 per cent of all UK adults were exposed to this story." 750 KFC restaurants were closed and 19,000 staff members were affected by the closings.
        With the panic and anger that this chicken shortage caused, KFC created a divisive apology by displaying FCK on their chicken buckets. While most companies may have released a formal and professional apology to calm the masses, KFC chose to stay true to its brand character. They knew the world was waiting for their response, and be not pushing blame onto the production company, they used humor in an honest, authentic, and comical way. What could have turned into a PR disaster, was turned around with the creativity of the KFC advertising team.