Levi's Taking Initiative

Levi's has recently announced that paid leave for families has finally become a priority for the brand; U.S. workers, corporate employees working 20+ hours a week and retail employees working 30+ hours a week, have been given the right to eight weeks of paid leave for certain family situations, as discussed in Adweek's article. 

As a brand that heavily values family, love and acceptance, it is difficult to believe that a step like this one is only now being made for Levi's employees. However, many brands are in the same position as Levi's, except Levi's is the brand that has stepped up in not just talking the talk but walking the walk. Countless companies expose their brand to consumers as wholesome, accepting, caring and other qualities consumers want to believe, and maybe do considering the product being presented. Yet, these values and beliefs are not always carried out in the company itself. Ultimately, disconnecting the brand from the company.

The brand that consumers see in ads should accurately reflect how the company's employees feel about the company and the product. So, good job Levi's for taking the initiative and showing other companies that it is time to care about the company's employees just as much as the company cares about its consumers. 

https://www.adweek.com/retail/levis-introduces-industry-leading-family-paid-leave-policy/