Wendy's goes for McDonald's in new breakfast campaign

Wendy's recently introduced a breakfast line and chose to go after competitors in its first set of advertisements. Wendy's went after McDonald's "mediocre" breakfast in a tweet with a picture of a tombstone with "RIP Egg Mcmuffin 1972-2020" linked here. Wendy's also featured a former McDonald's breakfast chef tasting their breakfast menu and giving it praise in an advertisement featured on it's Twitter account linked here. 

Interestingly, this is Wendy's second attempt at a breakfast menu. Their first attempt back in 2012 ended after less than a year. Considering this is their second attempt, this aggressive, competitive ad campaign is a great way to grab the attention of not only consumers, but competitors alike. Wendy's directly positioning itself as the better alternative to McDonald's will grab the attention of people that already like McDonald's breakfast and potentially set them up for success. Burger King tried a similar advertising strategy when it launched its own breakfast menu recently and it had some success, so time will tell for Wendy's.

https://twitter.com/Wendys/status/1225073107297280000?s=20

https://twitter.com/Wendys/status/1233494419925585924?s=20

https://www.inc.com/justin-bariso/wendys-just-declared-war-on-mcdonalds-breakfast-mcdonalds-response-was-brilliant.html