The Death of Mr. Peanut

One of the greatest, and most absurd advertising campaigns ever was the Mr. Peanut campaign in early 2020 during the Super Bowl. The commercial started out with two men and Mr. Peanut driving down a desert road in a peanut shaped car. In an attempt to swerve and not hit a turtle, the Mr. Peanut turns right off the road and the three men jump from the door and end up hanging from a half broken branch. Before the branch breaks, Mr. Peanut sacrifices himself for his two friends and lets go of the branch, plummeting to his death.

This was an extremely dramatic and darkly comedic commercial that was eventually used to segue into another commercial. The second commercial is Mr. Peanuts funeral which then leads to a "Baby Nut" growing from Mr. Peanuts grave. In an attempt to compete with Star Wars' Baby Yoda from their show The Mandalorian.

 These series of commercials were extremely effective, and memorable. Drama and comedy are heavily utilized in the campaign. Also, the entire premise is just ridiculous but very funny at the same time. Watching Mr. Peanut fall to his death and then explode, only to be resurrected in baby form is nothing short of incredible and was one of my personal highlights of the 2020 Super Bowl. Who do you think is cuter, Baby Yoda or Baby Nut?